Holidays are the best time to make out the businesses. All you need to take extra care of your email marketing campaigns ion holiday season
If your business ready to offer something different for these holidays, then plan an email advertising campaign and see the results.
Let us discuss some initial steps for planning email advertising campaigns for holidays-
- Make an email template which is in the holiday theme.
- Focus on a single offer for making your email template more unique.
- Highlight the holiday offers innovatively.
Now let me spill the secrets of Do’s and Don’t of while designing an Email for holidays-
DOs: Pre Plan your email campaigns –
Make a list of the upcoming holidays and pre-plan the email campaigns templates and offer you want to run on these holidays so that you can stay organized at that time.
Let your email subscribers know in advance that you are changing your mailing frequency on the time of vacations and give them a choice to decide how frequently they want to receive your emails.
DOs: Send Engaging emails with some amazing offers-
People love the mails with some offers, and they immediately take actions to grab that offer if it sounds good. Plan some amazing offer for vacations and make your business emails engaging.
More, you can add some gifs, and funny images for engagement, the engagement of only a few seconds will help you to grab your customer’s attention, they will read your offers on your mail. Running a contest also works if you make it interesting.
DOs: Send Customer-centric personalized emails-
Personalized emails reflect some realness in your emails and your customers must attract to visit your website and take actions on your offers.
Make your email marketing template according to your customer’s preference, and you’ll get the leads. Don’t design the boring template which looks for promotion only, design it for the vacations theme. Insert some elements of fun for making it eye-catching.
Don’t: Don’t send the bulk emails-
People don’t like the bulk emails, the best way to know your customer’s preference, ask them that how many emails they wish to receive weekly from your side. And then schedule your email campaigns accordingly, this will make your standard high and will help to generate the leads.
Don’t: Don’t run an email series which is irrelevant to each other-
If you are planning to run the email advertising marketing campaign’s series, then make sure each email must be relevant with previous one. This will bond your customers with your emails, and they’ll wait for the next one if the series have gone exciting and sounds good in the sense of offers.
Don’t: Don’t Neglect the smaller holidays too-
The small holidays like 3 or 4 days also help to generate the good leads. Pre-plan the offers and discounts on your services and products and get the expected results.
All you need a good plan for holidays and the email advertising service which will give you the options of customization and customer-centric email marketing templates for setting a business standard for you.
Before making an email advertising campaign make sure you know the do’s and don’t of email holidays campaign for succeeding it and for that purpose, I shared some here for you.
Stay tuned with us for more information about email marketing advertising campaigns. Keep liking and commenting on your thoughts too! 🙂