Writing a Personalized email is the bit more than adding the recipient’s name, in the top of the email. Adding some information about your prospects shows that you did some research on them.
Then if you are struggling with getting leads from your emails, so let me suggest you increase the personalization in your emails, instead of increasing the email campaigns.
“Add a bit of catchy Gif or humor messages will increase your follow-ups for sure.”
For example, see this catchy gif, it looks quite cool and also grabbing the attention.
Including the personalization convert the cold emails in the warm leads, and you’ll get the delights too for your business.
The best way of personalizing email templates for email marketing campaigns are doing some research about your prospects by viewing their social profiles.
Here the detail of the social profiles and what kind of information you can gather from them for making a personal email to customers.
- Job Profile
- Recent blogs and shares
- The following list of the prospect
- Recent shares on their timeline
Now, let’s discuss the ways of research to include them in your email marketing campaigns.
Manually- You can visit your prospect’s profile and collect some data from there which is much useful for personalizing the emails. But we can see this process is time-consuming.
Semi-Automatic- You can check the prospect’s profiles by semi-automatic way. In this section, the system checks some particular sections of the customer’s social profiles and gather the information.
In this process after the system check, you have to review the information once and make a list of the information which works for you.
Automatically- Let the system do your all work of customer’s profile review. Do the automatic work for the prospects and personalize the messages as they feel they matter for you.
Here let’s think about an ora where you can understand the how personalization in email templates works to double your lead-
Suppose you are running a campaign for your discount for the formal women’s wear, so by the research, you can make a list of the women who are the working women. This research helps you to get more leads. And you can personalize their mails accordingly.
By research process, you can identify the genuine need of your customers and your customers look email like that is made for them only.
See how research categorized your email list according to their interest-
Here’s the result of the research now you can send them email according to your prospect’s interest.
Still, if you have any doubt about the email marketing service, then here Now I am showing some stats of the email marketing –
- In 2017, the total number of business and consumer emails sent and received per day reached 269 billion and is expected to continue to grow at an average annual rate of 4.4% over the next four years, reaching 319.6 billion by the end of 2021. (Radicati Group)
- Email marketing spending in the United States would grow from 2.07 billion U.S. dollars in 2014 to 3.07 billion U.S. dollars in 2019. (Statista)
- Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search. (DMA and Demand Metric)
Here we go. So then generate leads by personalizing your emails and make the email marketing the primary tool for your business.